City of Irving, Texas

The City of Irving was looking to develop a brand identity that reflected the spirit and diversity of the city to establish its place in the rapidly expanding DFW metroplex. The task was to define what sets them apart from other cities in their vast metroplex. The project started by isolating key attributes, attitudes, and history within the city.

The result was a fluid, stylized identity that captures the spirit, strength, and progressive-thinking culture of Irving, Texas. Delivery included a multi-faceted identity system that has now blanketed Irving’s city buildings, directional signage, emergency vehicles, water towers, and much, much more.