RoadLoans

Road Loans is a private online lender specializing in auto loans for new and used cars. Looking to expand market share among NASCAR enthusiasts, a sponsorship was secured with Kevin Harvick. I created (3) full-page ads to rotate in the “Chase of the Cup” publication which ran over the course of race season focusing on both new car loans and refinance options. Early data shows a spike in new loans and online inquiries are steadily increasing.